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1.
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Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post.
by Post, Richard S | Post, Penelope N. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.827 POG 2008] (1).
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2.
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
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3.
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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
by Aaker, David A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Online access: Contributor biographical information | Sample text | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 AAM 1991] (1).
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4.
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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
by D'Alessandro, David F | Owens, Michele. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2001Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 DAB 2001] (1).
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5.
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 GEG 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 GEG 2004] (1).
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6.
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Protecting the brand / Talcott J. Franklin.
by Franklin, Talcott J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Lee, NJ : Barricade, 2005Availability: Items available for reference: Eastern University Library [Call number: 658.8 FRP 2005] (1).
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7.
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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
by Kapferer, Jean-Noël. Edition: 4th ed., New ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8343 KAN 2009] (2). Items available for reference: Eastern University Library [Call number: 658.8343 KAN 2009] (1).
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8.
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Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond.
by Hammond, James, 1952- | Hammond, James, 1952-. Branding your business : promoting your business, attracting customers and standing out in the market place. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page, 2011Availability: Items available for reference: Eastern University Library [Call number: 658.8 HAB 2011] (1).
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9.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2008] (20). Items available for reference: Eastern University Library [Call number: 658.8 KES 2008] (1).
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10.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.827 KES 2003] (1). Items available for reference: Eastern University Library [Call number: 658.827 KES 2003] (1).
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11.
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Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 CLB 2004] (1).
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12.
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.
by Kapferer, Jean-Noël. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 KAN 2012] (9). Items available for reference: Eastern University Library [Call number: 658.8 KAN 2012] (1).
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13.
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Brand management : principles and practices / Kirti Dutta.
by Dutta, Kirti. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Oxford University Press, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.827 DUB 2012] (4). Items available for reference: Eastern University Library [Call number: 658.827 DUB 2012] (1).
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14.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.
by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, c2015Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2015] (2). Items available for reference: Eastern University Library [Call number: 658.8 KES 2015] (1).
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